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Spice
Girls
singing group formed : 1993
The Spice Girls were the first major British
pop music phenomenon of the mid-'90s to
not have a debt to independent pop-rock.
Instead, the all-female quintet derived
from the dance-pop tradition that made Take
That the most popular British group of the
early '90s, but there was one crucial difference.
The Spice Girls used dance-pop as a musical
base, but they infused the music with a
fiercely independent, feminist stance that
was equal parts Madonna, post-riot-grrrl
alternative-rock feminism, and a co-opting
of the good-times-all-the-time stance of
England's new lad culture. Their proud,
all-girl image and catchy dance-pop appealed
to younger listeners, while their colorful,
sexy personalities and sense of humor appealed
to older music fans, making the Spice Girls
a cross-generational success. The group
also became chart-toppers throughout Europe
in 1996, before concentrating in America
in early 1997.
Every
member of the Spice Girls was given a specific
identity by the British press from the outset,
and each label was as much an extension
of their own personality as it was a marketing
tool, since each name derived from their
debut single and video, "Wannabe."
Geri Estelle Halliwell was the "sexy
Spice; " Melanine Janine Brown was
the "scary Spice; " Victoria Addams
was "the posh Spice; " Melanie
Jayne Chisholm was "the sporty Spice;
" Emma Lee Bunton was "the baby
Spice." Each one of these personas
were exploited in the group's press articles
and videos, which helped send "Wannabe"
to the top of the charts upon its summer
release in 1996. If all of the invented
personalties makes the Spice Girls seem
manufactured, that's because they are to
a certain extent.
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